Gaining Scale and Efficiencies in your Investment Practice

Launching an ETF Can Help Advisers Efficiently Manage Small Accounts by Employing Proprietary Strategies and Customized Allocations Across Their Client Base

Aug 17, 2022

| Blog | Exchange-Traded Funds | Managed Account Platforms | Registered Funds

While the ETF asset pool continues to grow (topping $7 trillion in the U.S. in 2021)1, advisers are also seeing increases in assets raised via Separately Managed Accounts (SMAs). With gross assets at $54 trillion in North America2 – ballooning SMAs have reached asset levels not seen since before the financial crisis. Investors are clearly noticing some of the advantages to these types of accounts. They receive customized strategies, often get a high level of personal attention from their money managers and have the ability to see all of their specific holdings in one statement.

That said, SMAs aren’t designed for all investors. They often come at a higher cost to investors and sometimes create barriers to broad diversification and certain securities. And because most SMAs require a higher account minimum, many retail investors can’t always take advantage of them.

For advisers, SMAs can also create some challenges. The operational complexities of managing multiple accounts can make scaling a successful investment strategy more cumbersome. That’s especially true for firms with limited resources dedicated to internal operations. In addition, managers that bend the minimum requirements in order to bring on new clients with multiple accounts or please long-standing clients also create administrative burdens.

Taking all of the drawbacks of SMAs into consideration, there is an increasingly popular way for managers to achieve scale, operational efficiencies and more effectively implement their investment strategy. By launching an exchange-traded fund (ETF), using their current investment strategy, investment advisers can create new opportunities for existing investors while potentially expanding their distribution networks.

Launching an ETF has become significantly easier in recent years, through the ETF Rule 6c-113, which streamlined the ETF launch process and the use of turnkey series trust platforms that assist advisers with fund formation and ongoing operations. There are some distinct advantages regarding ETFs as compared to a separate account structure. Outlined below are some of the key advantages of an ETF for both advisers and investors when considering launching a fund.

  • Administrative Efficiency – Converting SMA assets into an ETF creates efficiencies and execution advantages that aren’t available in separate accounts. In an ETF structure, advisers can buy and settle securities in bulk as opposed to buying and allocating individually, eliminating duplicative trades and tedious individual reporting requirements that are the norm in SMAs. But it’s not just a time savings play; there are cost savings that come from limiting trading in individual securities for individual accounts as well. Advisers can often more effectively execute their strategies in an ETF as well because they have access to a broader range and conceivably better performing securities.
  • Access to New Investments – By pooling assets in an ETF, investors can gain access to asset classes and investment opportunities they simply can’t access to in an SMA. This often results in an adviser’s ability to achieve greater diversification. Beyond access to new investments, an ETF comes with the expertise, professional management and analysis of the full investment team and robust set of service providers that can create a distinct advantage for investors.
  • Access to New Investors – For managers, an ETF creates the opportunity to gain access to a new audience of investors and a new stream of assets. While some advisers may launch a fund only for the benefit of current SMA clients, there is an opportunity to provide access to the firm’s clients who couldn’t meet the minimums of the SMA strategy or to target a broader base of external investors in an ETF structure. ETFs open doors to new sales channels since it is traded on an exchange and broadly available for purchase at launch.
Considerations for Conversion

While there are many advisers who would benefit from converting their SMAs to ETFs, there are many for whom the SMA structure remains the best option. So, when is an ETF a better option for advisers? Below are some important considerations and potential triggers for managers considering whether launching an ETF is the right strategy for their separately managed accounts.

Has Account-level Administration Become Too Cumbersome? If the answer is yes, then this strategy is one of your primary alternatives. Advisers who manage too many SMAs find themselves spread way too thin, making it difficult to focus on the firm’s investment strategy through all of the operational clutter.

Do You Have Compliance Concerns? Global Investment Performance Standards (GIPS) compliance is difficult to manage. The differing execution of each SMA in an adviser’s arsenal piles on more compliance considerations and reporting intricacies. While concerns alone won’t push an adviser toward launching an ETF for SMA investors, it’s important to address this constantly during growth to see if a change becomes necessary.

Are You Looking for Additional Investors? Advisers that decide to launch an ETF have the opportunity to open it up to an entirely new and different investor base. Prospective investors that were turned away because of SMA minimums now have the opportunity to leverage the firm’s investment strategy.

Can Your Firm Support the Cost of Managing an ETF? Launching an ETF comes with inherent costs, those costs are predominantly expenses covered by the fund, in so far as the fund has sufficient assets to cover those costs. If not, the additional costs are reimbursed to the fund by the adviser.


While managing a registered fund is not right for every firm, finding the answers to these questions will start advisers down the path toward the type of growth that fits best. Registered funds can help address the long-term strategy, while still keeping present investors in mind and preserving the advantages of a separately managed strategy. If you are interested in more information about converting SMAs into an ETF, or launching an ETF to supplement your current product line up, please Contact Us.




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