While the ETF asset pool continues to grow (topping $8.1 trillion in the U.S. as of December 2023), advisers are also seeing increases in assets raised via Separately Managed Accounts (SMAs). According to Cerulli Associates, there is about $2 trillion in SMA account assets, up 14.1% from $1.72 trillion in assets in 2022, and assets in these accounts are projected to reach $2.9 trillion by 2026.2 Investors are clearly becoming more and more aware of the advantages to these types of accounts. They receive customized strategies, often get a high level of personal attention from their money managers and have the ability to see all of their specific holdings in one statement.